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    Switzerland goes bananas for sustainable trade

    In the early 1970s, a group of forward-thinking women in Switzerland were brought together by a simple but far-reaching question. They wanted to know why bananas imported from the tropics were cheaper than apples grown in Europe. The question went to the heart of the exploitative trading practices of the banana trade and a movement was born. Led by social activist, Ursula Brunner, the Banana Women – as they came to be publicly known – continued to ask questions about unfair trade and how to address it. Their campaign grew to become the Working Group for a Fair Banana Trade – or Gebana for short.   Today, Gebana has diversified into other foodstuffs but…

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