• Demystifying the coffee value chain,  The Bean

    Opening the black box for a sustainable coffee future

    Supplying more than a third of the world’s coffee production each year, developments in Brazil have the potential to affect coffee markets worldwide. And due to its sheer size as a coffee producing powerhouse, the country has earned – rightly or wrongly – a reputation for quantity over quality. But the reality on the ground is a different picture as producers respond to market pressures by setting their sights on specialty, rather than a race to the bottom.   Henrique Dias Cambraia, the current generation of a century-old family tradition and Head of Fazenda Samambaia is one of the early pioneers of specialty coffee in Brazil. In 1999, he established San Coffee with a…

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